Dynamic pricing: giving you flexibility in your pricing strategy

Using dynamic pricing

In Recras, you can choose to work with dynamic pricing, so your activity or product prices don’t have to stay the same all the time. You set your own rules for when prices go up or down. Think of things like discounts during quiet hours or higher rates when it’s busier. Your base price stays at 100%, but you might drop it to 70% during slow times or increase it to 120% during peak periods. This flexibility brings advantages, but whether it makes sense for you is entirely up to you.

What are the benefits of dynamic pricing?

• Better distribution of visitors
  Offering lower prices during quieter periods encourages people to book at those times. That helps you avoid overcrowding and smooth out your bookings throughout the day or week. It’s less stressful for your staff and more pleasant for your visitors.

• Revenue optimization
  You adjust your rates to match the demand. For example, raising prices during holidays or weekends when bookings are high. In the accommodation industry, this is already common, camping or hotel prices typically rise in peak season. Visitors understand that, so they’re more accepting of variable pricing in similar scenarios.

• Automation and experimentation
  Once set up, Recras applies your pricing rules automatically, no daily manual updates, fewer mistakes, and more time saved. You also get space to test out different percentages and refine what works best for your business.

Are there any downsides?

Yes, there are a few things to keep in mind. Not every visitor appreciates fluctuating prices. Regular visitors might find it confusing, or some may feel they’re being penalized for booking at a busy time. That’s why clarity matters. A quick explanation that dynamic pricing helps spread demand and creates a better experience for everyone goes a long way.

And for certain types of customers, like schools or group organizers, a fixed, transparent price might be more suitable. They typically want clear costs up front.

Setting up dynamic pricing also requires thought. You need to think through the right percentages for your type of business and your audience, and know when your busy and slow periods usually are.

How Recras makes it easy

You can choose specific days, dates, or periods for dynamic pricing. Plan your tariffs at the start of the year for busy weekends or holiday seasons and forget about manual tweaks. Use the auto-rounding tool, too. For instance, if your standard price is €14.50 and you apply 115%, the result is €16.68, but you can automatically round that to €16.50 for a polished look. You also pick which activities or products use flexible pricing and which keep fixed rates.

Your choice

It’s an option to use dynamic pricing in Recras. For some businesses, it offers a smart way to create balance and flow; for others it might not align with their audience or brand. Recras gives you the tools. It’s up to you to decide whether it’s a fit.